Task: Create a visual brand language for ‘GREY POP’, a new media and production platform to promote, support and activate pop culture through music, art, films and lifestyle initiatives.
– MOODBOARD –
I wanted GreyPop to be something iconic and memorable. Just as Pop Culture is dynamic and ever-evolving, I wanted it to be something modern that keeps up with the times, flexible for any medium, and translatable to anyone.
– DEVELOPMENT –
– WEBSITE –
The website will be the main platform of interaction for GreyPop. It will feature the latest trends, hottest music, viral videos, and everything pop culture.