grey pop

A new pop culture platform for Grey

Task: Create a visual brand language for ‘GREY POP’, a new media and production platform to promote, support and activate pop culture through music, art, films and lifestyle initiatives.

– MOODBOARD –

I wanted GreyPop to be something iconic and memorable. Just as Pop Culture is dynamic and ever-evolving, I wanted it to be something modern that keeps up with the times, flexible for any medium, and translatable to anyone.

– DEVELOPMENT –

LOGO CONSTRUCTION

COLOUR APPLICATION

– WEBSITE –

The website will be the main platform of interaction for GreyPop. It will feature the latest trends, hottest music, viral videos, and everything pop culture.

SCREENS